We study nonzero-sum stochastic switching games. Two players compete for market dominance through controlling (via timing options) the discrete-state market regime . Switching decisions are driven by a continuous stochastic factor that modulates instantaneous revenue rates and switching costs. This generates a competitive feedback between the short-term fluctuations due to and the medium-term advantages based on . We construct threshold-type Feedback Nash Equilibria which characterize stationa
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