[详细完整版]网络营销促销.doc

网络营销促销 "【复习提问】 "教师 "学生 " "1、什么叫网络营销渠道？ "活动 "活动 " "2、典型的电子支付方式包括哪些？ " " " "【新课引入】 " " " "上次课我们学习了网络营销渠道的相关知识，知道了渠道的重要性，今天 " " " "我们将通过几个例子给大家来说说促销的相关知识点。 " " " "【新课讲授】 " " " "网络营销促俏的内涵 " " " " "老师演"学生欣" "网络促销与传统促销的区别 "示 "赏 " " " " " "网络促销 " " " "传统促销 " " " " " " " "时空观 " " " "电子时空观 " " " "物理时空观 " " " " " " " "信息沟通方式 " " " "网络传输、形式多样、双向沟通 " " " "（文字、声音、图像） " " " "传统工具、单向传递 " " " " " " " "消费群体 " " " "网民 " " " "普通大众 " " " " " " " "消费行为 " " " "大范围选择、理性购买 " " " "冲动型消费 "教师 "学生 " " "活动 "活动 " " " " " "网络