[{"title":"( 56 个子文件 14.83MB ) NPDP知识体系思维导图-小马老师2020.rar","children":[{"title":"NPDP知识体系思维导图-小马老师2020","children":[{"title":"第6章 市场研究","children":[{"title":"6.7在新产品流程特定阶段的市场研究.jpg <span style='color:#111;'> 727.68KB </span>","children":null,"spread":false},{"title":"6.3定性与定量方法.jpg <span style='color:#111;'> 377.63KB </span>","children":null,"spread":false},{"title":"6.6其他重要的市场研究工具.jpg <span style='color:#111;'> 286.27KB </span>","children":null,"spread":false},{"title":"6.5多变量分析与多变量方法.jpg <span style='color:#111;'> 364.63KB </span>","children":null,"spread":false},{"title":"00 第六章 市场研究.jpg <span style='color:#111;'> 83.04KB </span>","children":null,"spread":false},{"title":"0 概述.jpg <span style='color:#111;'> 47.96KB </span>","children":null,"spread":false},{"title":"6.8产品开发中的市场研究情景.jpg <span style='color:#111;'> 7.71KB </span>","children":null,"spread":false},{"title":"6.2一级与次级市场研究.jpg <span style='color:#111;'> 198.76KB </span>","children":null,"spread":false},{"title":"6.4市场研究工具.jpg <span style='color:#111;'> 1.89MB </span>","children":null,"spread":false},{"title":"总结.jpg <span style='color:#111;'> 1.91KB </span>","children":null,"spread":false},{"title":"6.1产品市场研究简介.jpg <span style='color:#111;'> 277.63KB </span>","children":null,"spread":false}],"spread":false},{"title":"第5章 工具与度量","children":[{"title":"6 5.4产品概念和设计规范.jpg <span style='color:#111;'> 186.99KB </span>","children":null,"spread":false},{"title":"8 5.6项目管理.jpg <span style='color:#111;'> 272.56KB </span>","children":null,"spread":false},{"title":"10 5.8产品开发中的绩效度量.jpg <span style='color:#111;'> 591.48KB </span>","children":null,"spread":false},{"title":"1 第五章 工具与绩效度量.jpg <span style='color:#111;'> 82.83KB </span>","children":null,"spread":false},{"title":"11 总结.jpg <span style='color:#111;'> 85.19KB </span>","children":null,"spread":false},{"title":"5 5.3财务分析.jpg <span style='color:#111;'> 810.22KB </span>","children":null,"spread":false},{"title":"3 5.1创意工具.jpg <span style='color:#111;'> 611.10KB </span>","children":null,"spread":false},{"title":"7 5.5产品设计工具.jpg <span style='color:#111;'> 1.45MB </span>","children":null,"spread":false},{"title":"9 5.7风险管理.jpg <span style='color:#111;'> 443.58KB </span>","children":null,"spread":false},{"title":"2 概述.jpg <span style='color:#111;'> 85.35KB </span>","children":null,"spread":false},{"title":"4 5.2可行性分析.jpg <span style='color:#111;'> 201.96KB </span>","children":null,"spread":false}],"spread":false},{"title":"第4章 文化、组织与团队","children":[{"title":"4.3团队、角色和责任.jpg <span style='color:#111;'> 809.26KB </span>","children":null,"spread":false},{"title":"4.2产品开发中的管理角色.jpg <span style='color:#111;'> 491.54KB </span>","children":null,"spread":false},{"title":"0 概述.jpg <span style='color:#111;'> 23.10KB </span>","children":null,"spread":false},{"title":"4.4跨职能团队和矩阵结构.jpg <span style='color:#111;'> 392.01KB </span>","children":null,"spread":false},{"title":"00 第四章 文化组织与团队.jpg <span style='color:#111;'> 45.79KB </span>","children":null,"spread":false},{"title":"4.1文化和氛围对创新的重要性.jpg <span style='color:#111;'> 219.53KB </span>","children":null,"spread":false},{"title":"5 总结.jpg <span style='color:#111;'> 73.66KB </span>","children":null,"spread":false}],"spread":true},{"title":"第2章 组合管理","children":[{"title":"4 2.3 新产品机会的选择.jpg <span style='color:#111;'> 121.09KB </span>","children":null,"spread":false},{"title":"5 2.4 什么是平衡组合.jpg <span style='color:#111;'> 94.37KB </span>","children":null,"spread":false},{"title":"2 2.1 什么是组合管理.jpg <span style='color:#111;'> 274.02KB </span>","children":null,"spread":false},{"title":"1 02 组合管理.jpg <span style='color:#111;'> 30.52KB </span>","children":null,"spread":false},{"title":"6 2.5 资源配置.jpg <span style='color:#111;'> 189.13KB </span>","children":null,"spread":false},{"title":"3 2.2 产品组合和战略的关系.jpg <span style='color:#111;'> 220.19KB </span>","children":null,"spread":false}],"spread":true},{"title":"第1章 新产品开发战略","children":[{"title":"1.3明确组织方向_副本.jpg <span style='color:#111;'> 148.17KB </span>","children":null,"spread":false},{"title":"1.5创新_副本.jpg <span style='color:#111;'> 1.13MB </span>","children":null,"spread":false},{"title":"1.6支撑整体创新战略的战略_副本.jpg <span style='color:#111;'> 1.54MB </span>","children":null,"spread":false},{"title":"00 第一章 新产品开发战略_副本.jpg <span style='color:#111;'> 77.93KB </span>","children":null,"spread":false},{"title":"谁负责战略(讲义P34,书P98)_副本.jpg <span style='color:#111;'> 108.97KB </span>","children":null,"spread":false},{"title":"1.4经营战略和公司战略_副本.jpg <span style='color:#111;'> 274.25KB </span>","children":null,"spread":false},{"title":"1.2什么是战略_副本.jpg <span style='color:#111;'> 174.27KB </span>","children":null,"spread":false},{"title":"1.1 战略在成功的产品开发中扮演的重要角色_副本.jpg <span style='color:#111;'> 49.10KB </span>","children":null,"spread":false},{"title":"0 概述_副本.jpg <span style='color:#111;'> 21.71KB </span>","children":null,"spread":false}],"spread":true},{"title":"第7章 产品生命周期管理","children":[{"title":"00 第七章 产品生命周期管理.jpg <span style='color:#111;'> 27.57KB </span>","children":null,"spread":false},{"title":"7.2可持续发展的产品创新.jpg <span style='color:#111;'> 911.16KB </span>","children":null,"spread":false},{"title":"总结.jpg <span style='color:#111;'> 1.86KB </span>","children":null,"spread":false},{"title":"7.1产品生命周期管理.jpg <span style='color:#111;'> 720.38KB </span>","children":null,"spread":false}],"spread":true},{"title":"第3章 新产品流程","children":[{"title":"8 总结.jpg <span style='color:#111;'> 99.08KB </span>","children":null,"spread":false},{"title":"4 3.2几个产品开发流程.jpg <span style='color:#111;'> 1.96MB </span>","children":null,"spread":false},{"title":"5 3.3产品开发流程模型的对比与总结.jpg <span style='color:#111;'> 395.72KB </span>","children":null,"spread":false},{"title":"3 3.1新产品开发:一个“风险与回报”的过程.jpg <span style='color:#111;'> 256.42KB </span>","children":null,"spread":false},{"title":"7 3.5产品创新规程.jpg <span style='color:#111;'> 261.49KB </span>","children":null,"spread":false},{"title":"6 3.4产品开发流程的治理.jpg <span style='color:#111;'> 212.09KB </span>","children":null,"spread":false},{"title":"1 第三章 新产品流程.jpg <span style='color:#111;'> 50.83KB </span>","children":null,"spread":false},{"title":"2 概述.jpg <span style='color:#111;'> 29.09KB </span>","children":null,"spread":false}],"spread":true}],"spread":true}],"spread":true}]