上传者: xiaoruo123
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上传时间: 2021-07-05 08:19:41
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文件大小: 2.95MB
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文件类型: PDF
The book uses a range of products from the network economy to outline strategies for pricing information goods. These range from the obvious (introductory pricing, competitive upgrades, basic versus deluxe) through to more complex strategies such as versioning (producing different versions of a product for different groups of customers - and charging different prices accordingly).