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1.UX Strategy How to Devise Innovative Digital Products That People Want 2015; 2.英文原版，PDF格式; 3.内容简介: User Experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digital products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced methods that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.

☆ 资源说明：☆ [Morgan Kaufmann] 用户体验度衡量 第2版 (英文版) [Morgan Kaufmann] Measuring the User Experience Collecting, Analyzing, and Presenting Usability Metrics 2nd Edition (E-Book) ☆ 出版信息：☆ [作者信息] Thomas Tullis, William Albert [出版机构] Morgan Kaufmann [出版日期] 2013年07月17日 [图书页数] 320页 [图书语言] 英语 [图书格式] PDF 格式

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This is the only guide you'll need to write smart, effective microcopy. When you finish this book, you'll know how to use every word in your website or app to: Make the users fall in love and come back Help them perform tasks easily Turn every boring screen to a positive experience Increase conversions

为带动整个金融行业对用户体验的重视和用户感受度的提升，平安集团将积累的行业经验和方法论转化成册，通过对八个金融细分领域的用户体验现状及趋势进行梳理和预测，定位传统金融和互联网金融在体验方面的特注、痛点以及未来机会点。